berry global
product manufacturer
Situation:
Berry is a global leader in innovative packaging and protective solutions, serving agriculture, healthcare, personal care, and foodservice markets. Berry has over 240 locations and more than 25 design and innovation centers worldwide. Despite their extensive resources and market reach, Berry sought to elevate their in-house creative to better align with their strategic goals and market leadership.
Ask:
Berry brought me on board to strengthen their in-house marketing and design team. My role encompassed a range of responsibilities, including:
Strategic Thinking and Creative Concept Development, Team Training, and Project Execution on a wide variety of marketing initiatives and assets.
Strategic Thinking and Creative Concept Development, Team Training, and Project Execution on a wide variety of marketing initiatives and assets.
Outcome:
The collaboration resulted in a significant transformation of Berry’s marketing and creative output. Key highlights include:
• Enhanced brand consistency and visual storytelling across all campaigns.
• Award-winning design work recognized within and beyond the industry.
• Boosted team efficiency through well-defined templates and processes.
• Increased engagement at trade shows and in customer interactions.
Services:
Strategic, Creative and Art Direction
Concept and Campaign Development
Trade Show and Environmental Graphics
Sales Materials, Guides and Template Creation
Marketing Assets
Team Training
