kitchen 1883
restaurant & bar
Situation:
The Kroger Company, a well know grocer across the United States, wanted to tap into the restaurant segment and provide an easy solution to lunch and dinner for customers that do not always have the time to cook, are looking for non-fast food options, or simply prefer dining out.
Challenge: 
Name, brand and launch Kroger’s first restaurant and expand customers perception beyond a fresh, high-quality food grocer to one of fresh, high-quality, food experts helping customers answer the looming question, what’s for dinner?
Outcome:
Developed and launched the restaurant and bar along with supported marketing expanding Kroger’s culinary efforts and resonating with customers as food experts. Since Kitchen 1883’s launch we have opened 2 additional locations.
Services:
Brand Development
Naming / Brandmark / Wall graphics / Signage / Seasonal Menus / Photography
Integrated Marketing
Web / Mobile / Email / Mailers / Video
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