holiday catering
kroger deli
Situation:
Kroger offers Holiday Meal Kits (Thanksgiving and Christmas Holiday Kits) to make family gatherings and entertaining easy, but many people do not know about the kits, or trust they will live up to family recipes and traditions.
Ask:
Update the deli brochure to showcase the Holiday Kits, inspire and educate customers on simple ways to take entertaining to the next level, whether it’s with simple garnish tips, prep, cocktail ideas and pairing, to new ways to utilizes Holiday left overs.
Outcome:
Partnered with the culinary innovation team and Home Chef to offer simple, classic meal prep solutions. Researched and developed additional pairing and entertaining tips and suggestions to compliment different entertaining situations and customer targets. Results proved to increase sales and awareness of Holiday Kits and increased overall catering and deli platter sales.
Services:
Producer
Holiday Trends / Recipes / Entertaining Tips
Art Direction
Layout / LTF / Photography
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