set fire
athletics
Situation:
A unique opportunity to partner with a crossfit coach and former marine to develop a brand from the ground up. The vision was to create a brand and community passionate and dedicated to help each other perform at their best and see their potential through health and exercise.
Outcome:
SetFire was born, and is more than a logo with a tagline. It’s now a brand with a growing community. Since launch, it now has a barbell club, produces motivational and bad-ass merchandise, provides nutrition and specialized personal training, competes at elite sporting events and has built a supportive and active instagram community, We are also developing an app and tool for tracking performance and to help set goals, so you can easily see progress, as well as see how you rank amongst your peers and cheer them on. SetFire was born after gym hours but now is a positive force and can-do attitude at the gym bringing people together and pushing each other with the mindset you’re in it together.
Services:
Brand Development
Integrated Marketing
Mobile Prototype
Social Media
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