wendy's
conversion driving concept development
Challenge:
Wendy’s was looking to position their salads in an increasingly competitive fast-casual space where consumers were seeking healthier quick-service options. Wendy’s needed an in-store and point-of-purchase campaign that would immediately signal freshness and increase salad sales with a fresh visual approach.
Solution:
Designed a vibrant path-to-purchase campaign that emphasized freshness and craveability across print, in-store, and digital.
Result:
Campaign exceeded engagement goals
My Role:
Led creative ideation, collaborated with strategy and account teams to align messaging across touchpoints, and directed creative teams through execution.
